Pragmatic Marketing Pragmatic marketing is a model that focuses on understanding customers and providing them with the products they desire. It involves interviewing potential customers, creating an initial prototype of the product and then testing it with them to make sure it meets their requirements. The process continues through the entire life-cycle of the product. One method flirts with relativism, implying that truth isn't as important a philosophical concept as it has been believed to be. Another approach is more cautious with relativism, and focuses on the speech-act and justification projects. Track and trace Track and trace is a key supply chain management tool that enables businesses to know the exact location of items at all times. This transparency assists companies in improving their logistics workflows, cut down on time and cut costs. It also aids in improving efficiency and quality. It also helps reduce the requirement for manual inventory counts and checks. It is also helpful in preventing production interruptions caused by poor or insufficient appliances or raw materials. During the pandemic, many businesses realised that they lacked complete visibility of their supply chains. This led to a surge in the demand for smart track and trace technology that can provide more accurate, reliable data about the performance of the supply chain. These new technologies have the potential to make the supply chain more resilient to disruptions in the future, and protect the health of consumers and their families. One way to improve your company's track and trace capabilities is by upgrading your CMMS software to include an option for serialisation. This will ensure that each item has a unique identification number that can be recorded and tracked in real-time. This will allow you to meet the requirements of regulatory agencies for example, those related to food safety. Utilizing a digital platform, such as MaintainX, which is integrated with your CMMS software, allows you to access and analyze the data through a simple interface. The term 'track and trace' can be confusing, because it is similar to "follow the track." However this is a distinct process, and it involves recording the journey of a shipment or asset. The information is then accessible to all those involved in the supply chain, including the customer. This gives the customer more confidence in their delivery, and lets them know whether the item was damaged or lost during transit. Almost all parcels being shipped nowadays are digitally scanned every step of the shipping process. The details are later made available online, allowing customers to check the status of their parcel anytime. This makes the process of shipping better for both the customers as well as the carriers. This enables them to provide the service at a lower cost. Counterfeit detection Counterfeiting and diversion of grey market funds cost businesses trillions of dollars each year1. ????? ?? ??? harms the reputation of brands and weakens trust among consumers and in the case of medicines and food, poses danger to public health. In-real-time, traceability of items is crucial to combat this problem. Digital authentication is typically reserved for products that are expensive due to the cost. Pragmatic's world-class visual detection technology powers a variety of counterfeit prevention tools that work to protect your business. It is based on our patent-pending Visual-AI stack and offers the ability to be flexible and scalable in detecting counterfeits for your marketplaces and platforms. Our solution is designed to be quick and accurate, as well as simple to use. It can identify and detect all types of fake documents, ranging from banknote "paper" to digital images. The system evaluates a variety of features such as watermarks and microprinting to confirm that your items are genuine. This way, you can protect your customers and ensure that your products are in compliance with the quality standards required by law. ????? ???? will boost your profits and customer confidence. The system can be utilized anyplace.
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