Telegram has become one of the most popular messaging apps, craigs list 800 million monthly active users. If you want to market your business, brand, or content, ads telegram provide a great chance to reach a worldwide audience. Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public channels with over 1,000 subscribers. This guide will walk you through the best way to run ads on Telegram effectively. 1. What Are Telegram Ads? Telegram Ads are sponsored messages that come in large public channels with no less than 1,000 subscribers. These ads: Have a 160-character text limit (no images or videos). Include a clickable connect to an external website, channel, or bot. Appear only in large public channels (not in private chats or groups). Maintain user privacy (no personal tracking or targeted ads). 2. Benefits of Advertising on Telegram Massive Audience: Reach millions of active users globally. Privacy-Focused: No personal data tracking, so that it is a trusted platform. Cost-Effective: You only pay per ad impression. High Engagement: Telegram users are active and engaged, making ads effective. 3. How to Run Telegram Ads (Step-by-Step Guide) Step 1: Create a Telegram Ad Account To start, check out the Telegram Ad Platform at ads.telegram.org and join with your Telegram account. Step 2: Set Up Your Ad Campaign Choose the Target Language & Region Select which and country in places you want your ad to show up. Create Your Ad Message Write a shorter and engaging text (max 160 characters). Add a call-to-action (CTA) like “Join Now” or “Learn More.” Include a link to your channel, bot, or website. Select Target Channels Telegram ads appear in public areas channels with 1,000+ subscribers. You can pick specific topics relevant to your business. Step 3: Set Your Budget & Bid Price Telegram Ads run on a cost-per-impression (CPM) model. The minimum budget to operate ads is €2 million ($2.1M), which makes it suitable for large businesses. You bid per 1,000 ad impressions (higher bids improve placements). Step 4: Submit & Launch Your Ad Review your campaign settings. Click Submit for Review (Telegram will check if your ad follows the rules). Once approved, your ad will begin appearing in large public channels. 4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget) If you don’t have a big budget, it is possible to still promote your business by using these methods: 1. Promote in Public Channels Collaborate with Telegram channel owners to post ads or sponsored messages. Find popular Telegram channels related in your niche. 2. Use Telegram Bots for Marketing Create automated bots to have interaction users, answer questions, or provide promotions. Many businesses use Telegram bots for customer care and product recommendations. 3. Create Your Own Telegram Channel Build a community around your organization. Share valuable content, updates, and promotions to draw in followers. 5. Tips for Running Successful Telegram Ads ? Keep Your Message Clear & Concise – You only have 160 characters, so make every word count. ? Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy. ? Target the Right Audience – Choose relevant channels and languages to increase engagement. ? Track Performance – Analyze impressions, clicks, and conversions to optimize your ads. Running ads on Telegram can be quite a powerful strategy to reach countless users, especially if you have a big budget. However, if you’re your small business or startup, alternative advertising models like sponsored posts, bots, and organic growth can nevertheless be highly effective.
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